Hisense
case study
Concept Design & Graphic Design by Me, Myself, and I
Concept Design & Copywriting by CZAVA GLOBAL
The Problem
Why print facts handed down to us from technicians and engineers when most consumers don’t understand or relate to them? From a young age children are encouraged to learn through interaction. Surprisingly consumers still find this method of interaction a winner.
Our Solution
Filling a fridge with mock products does not sell a fridge to consumers. Space is important and most brands o er it a glance. So how do we differentiate?
We show our consumer friendly POS on the inside of the fridge and sell it’s key features on interactive 3D elements creating brand knowledge and setting Hisense apart.
Our Objectives
1.) PROMOTE CONSUMER INTERACTION
2.) CREATE SMART 3D POS TO ENCOURAGES INTERACTION
3.) KEEP THE MESSAGES CONSUMER FRIENDLY/RELEVANT